4- Day Jewelry Design Workshop

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KNOW. The PRO

Ayse Dilara Gozalan, is a professional design teacher of the worldly renowned Institute Marangoni in Milan, Italy, designed many unique jewelry pieces for respected high-end luxury brands, including her exclusive private client the Vatican in Rome. She is currently preparing her Haute-Couture jewelry brand to be launched by fall.

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WHAT YOU’RE GOING TO KNOW..

DAY 1

PRESENTATION 

Introduction to High End Jewelry - It’s History in Society and The Meaning of it’s
Power and And Timeless enchantment.

SHOWING

- What is the process of creating, developing and finishing a High End Fine
Jewelry Project and identifying the fitting Target Client Pool and Materials.
TECHNICAL
- How is a Project and it’s Presentation built step by step. Explaining the students
all the different Headboards needed in a High End Fine Jewelry Presentation.
Discussion of all the different Stones and Materials.

TASK IN CLASS

Students choose a Project theme and their fitting inspirations of choice.
These will be confirmed, developed with them and checked by me during class

A. TEACHING HEADPOINTS

  1. How to choose a project theme headline and it’s fitting inspiration, right
    materials and a Project Presentation from beginning to end
  2. How to choose, select and look for pictures and keywords needed for the
    different Headboards

 

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DAY 2
PRESENTATION\ SHOWING
Examples of Pieces of Jewellery interpreted by certain themes, inspirations and mood boards
TECHNICAL
How to make initial sketches to show the client and craftsman in High End Fine Jewellery, plus how to explain and present these. Additionally, how to write a Project Description for the theme and inspirations of the project to put at the beginning of the imagery and presentational Headboards.
TASK IN CLASS
1st TASK
Make sketches of the Fine Jewellery according to theme and inspirations.
2nd TASK
Write product description
3rd TASK
Starting to finish the Headboards and chose the final Keywords for each Board.
A. TEACHING HEADPOINTS
i. How to make an initial sketch of the pieces of Fine Jewellery according to your inspiration
ii. How to write the product description which is the hypnotic story of each project

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DAY 3
PRESENTATION
High End Fine Jewellery- It’s detailed production and the history of it’s unique irreplaceable art and handcraftsmanship. How to follow the production with world class artisans in the repertoire
SHOWING
Technical Drawing Examples. Step by step and the secrets of their making of
TECHNICAL
How are Drawings in the High End Fine Jewellery Business constructed, drawn and made. What are the differences between a drawing for the craftsman and the presentational drawing for a client and their precise making. How to explain your technical drawing to the craftsman and follow up on the production
TASKS IN CLASS – WORKSHOP
1st TASK
Drawing a technical drawing for the craftsman
2nd TASK
Drawing and coloring a technical drawing for the client A.
TEACHING HEADPOINTS
i. The outlines of High End Fine Jewellery Technical Drawings
ii. How to make High End Fine Jewellery Technical Drawing for the craftsman and the client iii.
iii. How to finalize the Headboards of the chosen Project

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DAY 4

PRESENTATION

Marketing and and identifying target clients and the right Brand Image, Business
Plan and Marketing Strategy in the world and the sales of High End Fine Jewelry
Business

SHOWING

How to present and talk about a project to the clients and investors.

TECHNICAL

Presenting your work at it’s best under any given circumstance. Having a
coherent line of thought throughout your whole Collection and being able to
identify the most important parts to be represented

TASK IN CLASS

1st TASK
Developing a Brand Image, Business Plan and Marketing Strategy for your Project
2nd TASK
Each student learns by talking about their work how to represent it during client
and business presentations.
3rd TASK
Making of a Brand Image Headboard for the presentation of the project.

A. TEACHING HEADPOINTS

  1. How to develop a Brand Image, Business Plan and Marketing Strategy
  2. How to present your work at it’s best using all the secrets of the Jewelry
    Business
  3. How to market, represent and sell your work to clients and investors

 

 Workshop fee: 3,800 riyals including certificate and all course materials.